Price vs Cost Re-imagined
Very interesting article. Wake up, folks!
Out-of-pocket expense for a daily “required” and a luxurious cup of coffee for a person is about $1,000.00 per year for high-end coffee. That’s two plane tickets for a vacation or funding a Roth IRA.
For a field-based team, my cost center could take an annual hit of $10,000.00… For Coffee!!. If one adds up all of the field people expensing a daily coffee run to their favorite Barista, it could add up to the value of one headcount during budget time. I could use that headcount to increase customer satisfaction and grow my company’s business.
Not there’s nothing wrong with spending $4.00+ every day on a coffee brand that you love, it’s merely an observation.