Maslow Theory of Hierarchy of Needs: Social Media

Here’s a new twist on a familiar theory from B-school that is still valid today as it is applied to Social Media.  The social media hierarchy mirrors the original theory beautifully.  In 1943 Abraham Maslow published a paper describing the human theory of motivation.  It describes basic interdependent stages of human growth through the achievement of psychological needs. Continue reading “Maslow Theory of Hierarchy of Needs: Social Media”